Dear M & M: What is the single most important question I should ask myself before I decide if I should go into business?
Marketing is only a process to get consumers interested in what you are selling. Generally, you are trying to alert customers to a product or service that fills their wants and needs
Dear M & M: I am thinking about hiring a new employee. What are some questions I cannot ask potential employees during the interview? -Dan Dear Dan: Federal and State labor laws are in place to prohibit employers from asking questions that are not related to the job. All questioning during the interview or on…
Dear M & M: What is this new buzz going around about digital marketing? What is it any why should I care? – Dorothy Dear Dorothy: Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect…
The process of evaluating the feasibility of your business idea is called market analysis. Careful considerations and research must be done to realize who your target market(s) and competition are.
Tracking Payroll and Sales Percentages: Every industry has standard financial ratios. Knowing one’s payroll and being able to link it to sales volume is key to controlling expenses.
On Nov. 8, 2016, Proposition 206: The Fair Wages and Healthy Families Act passed. There are two parts to Prop 206 — the first is a minimum wage increase, and the second is mandatory employer-provided sick leave.