Goals that can be Implemented and are Meaningful to your Organization

Dear M & M:

I am having trouble coming up with meaningful goals in my business that actually can be implemented and are meaningful to my organization. Can you help me?

– Bob

Dear Bob:

Organizations and people need goals. Think of a goal as a road-map to your future. Whether you want more out of your life or your business you need to formally plan things as you travel down either path. Goals need to be written down, specific and tied to your firms strategic and revenue goals. When I say specific I mean X to Y by Z. Do not say I need to make a lot of money. Be more specific.

I want to increase sales from (X) $5,000 a week to (Y) $6,000 a week in the next 30 days (Z). How do we tie a goal to our strategic plan and just what is a strategic plan? A strategic plan includes a look at the firms’ internal and external environment and includes your competitive situation complete with action plans and the allocation of the firms’ resources to accomplish organizational goals.

According to Wikipedia, “Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.” In making the assumption that your organization is one that needs to generate income to be sustainable.

Setting goals that are tied to your firms’ revenue goals are essential. Remember business goals need to drive us forward with measurable end results and act as a guide to keep us on track to accomplish important objectives that are meaningful to your business. Keep in mind.

Create simple, impactful goals that you can be accomplished with the resources available to your organization. Make sure you have assigned who will do the task, what they are going to be doing and when they going to do it, so you have an end date. Keep in mind that a strategic goal should be a planned objective or something your organization wants to achieve.

These goals should be achievable and reflect a realistic assessment of the current environment your business is operating in or point the way for a visionary path that is attainable utilizing resources readily available in alignment with the core competencies and the mission of the organization.

What are your priorities? Are they financial? Are they growth orientated? Are they tied to sales? Are they tied to increased production? Are they tied to decreasing operating costs? The creation of goals is an important element in any business planning efforts. You need to have a clear vision or plan of action.

In summary, goal setting is one way to create a clear plan to have a company that is a high performing organization. Yogi Berra said, “If you don’t know where you are going, you’ll end up someplace else.”

To ask your questions: Call the Small Business Development Center(SBDC) at Cochise College (520)-515-5478 or email schmittm@cochise.edu or contact the Sierra Vista Economic Development Foundation(EDF) at 520-458-6948 or email hollism@svedf.org


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