Rebranding Ideas

Dear M & M:

We are looking to rebrand the city any ideas?

– North Star Destination Strategies

Dear North Star Destination Strategies:

Recently a branding focus group led by North Star Destination Strategies at city hall has taken place in addition to several meeting with individuals and community groups. Branding first came about in ancient Greece. A single letter in combination with designs or logos was used to create a distinct identifier. Over time this evolved into the creation of a mark used to identify royal linage.

Soon merchants were placing marks on their goods so people could identify who made it. Branding irons were used in the early western days so ranchers could identify who owned what cow. Now days this branding or mark is more than just a symbol to identify ones product or royal linage. It has evolved into proposition value.

To me, a brand is an expectation you will deliver something and with it comes a perception by the consumer if they do business with you, you will deliver that promise. So what are we, finger licking good? Do we care enough to send the very best? Are we number two so we try harder?

Cochise County Tourism Council promotes “land of legends”.  Promoting tourism as we historically have several notable historical figures that lived in this region (Pancho Villa, Chief Cochise, Wyatt Earp). We have all heard humming bird capital of the world, home of the buffalo soldier, and other similar words describing some of the things we have to offer.

Do we strive for a brand to create economic development, go for a push to promote a great place to live because of our climate? Maybe we could promote a great place to retire? I am still looking for that fort. When I first heard the name Fort Huachuca I imagined a structure something similar to the old west forts we all grew up with on TV.

Let’s not kid ourselves the impact that the fort has on community is always part of the conversation. We have all heard the term if you build it they will come. However, we all do love to push our own agenda. Let’s call ourselves an entrepreneurial center, “A place that spurs innovation, creativity, business development and job creation”. Then let’s all work towards delivering it.


To ask your questions: Call the Small Business Development Center(SBDC) at Cochise College (520)-515-5478 or email or contact the Sierra Vista Economic Development Foundation(EDF) at 520-458-6948 or email


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