Using social media to get more followers

Dear M & M:

How can I use social media to get more followers to market to?

–Terry

Dear Terry:

By now every business should understand the importance of using social media to their marketing strategies. Looking at the over a billion active users on Facebook monthly and the over 230 Million users on Twitter not all of them are interested in you or your business. How do you filter prospects interested in your products or services?

What we are about to engage in is called “social prospecting”. Weather this is Twitter, LinkedIn, Facebook, Pinterest or most any social media platform one can use the same method to find potential prospects for your business on all of them.  First write down three keywords or phrases people would use to find you on a search in the social media network you are in.

Example: If you are in Twitter, go to the search engine at the top right of the homepage and type in your key word. Let’s say I am selling apples; I’d type in “apple”.  It will automatically show you people interested in apples.

Click on the links and identify the profiles of the people you found interested in apples. Identify three to five that would be potential lead to your business.  The next step is to follow them. Now that you are listening to what they are saying about apples, start engaging in the conversation.

Retweet some of the interesting content they have posted to your followers. Respond to any questions that may have come up from the conversation. Engage with people you feel would be the best fit for your organization. Rinse and repeat spending at least 15 – 20 minutes a week.

Weekly; take a look at the content from the groups you have joined, comment adding value to the your posts or retweeted messages, evaluate if the people you are following are a good fit, start sharing new information about you and your products.

It is all about building relationships with the people you have connected with. You are now “socially prospecting” filtering the billions of people using social media that have an interest in what you are selling. The example given was using Twitter you can pretty much do the same process for all other social media platforms.

Be cautious; do blast away “buy my stuff”. Build a relationship, post interesting information to engage your new audience, and then tell them interesting things about you, your industry, your products or services, directing them to your web site where they can make the purchase, set an appointment or go to find out more information.

-M&M

To ask your questions: Call the Small Business Development Center (SBDC) at Cochise College (520)-515-5478 or email schmittm@cochise.edu or contact the Sierra Vista Economic Development Foundation(EDF) at 520-458-6948 or email  hollism@svedf.org

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