Business Website – Employee Management

Dear M & M:

What are some important things I need to do? Everyone says I need a web site. I have one and it doesn’t seem to be doing me any good.

–William

Dear William:

There are five common mistakes most web sites make when they aren’t working. The first thing one must set out to do is to pinpoint the purpose of your web site.  Are you generating sales, generating leads, generating support, giving out information or do you have some other purpose in mind?  Remember your site must do something.  Get them to contact you.  Get them to push a button to order.  Get them to register for a free estimate.  Make your phone number easy to see if your intent is to have them call you for something.  Make it easy for them to do business with you.  A second problem with many unproductive web sites is having a poor domain name.  It must be easy to say, type and remember.  Remember this isn’t a place you want to make it difficult for people to find you.  Eliminate the hyphens and hard to spell names.  Sometimes links to products can be productive.  A third area one should pay attention to is keeping it simple when designing page layout.  Start with the basics; Home, Contact Us, About Us, Shop US. Make it stress-free to navigate.  A fourth area to pay attention to is to not annoy people with your design, avoid pop up self-loading music, make it easy find what they are looking for, and use complementary colors that are professional looking and ascetically pleasing.  Don’t chase people away. Finally, do not ignore mobile devices.  Is your web site mobile friendly? Less is more when you are making your web site available to be viewed on mobile devices.

-M&M

Dear M & M:

Things are out of control; sometimes I wonder who is in charge. Do you have any ideas on how to discipline employees?

-Denay

Dear Denay:

Discipline is based on good leadership. In every company or organization rules exist. There are specific fixed penalties if these rules are violated. Penalties are imposed only after the accused has been confronted and the extent of the guilt is determined after considering the circumstances of the situation. The first step would be to establish rules of conduct. Create an employee handbook or post them on a company bulletin board. Determine the penalties for each rule. Generally the first step is an oral warning that does not go in employee files. The second step is an oral warning that goes in their file. The third step is a written reprimand and the fourth step could lead to suspension for a few days. The ultimate penalty is discharge. A graduated scale of penalties is generally the preferred way to handle punishment. There are always intolerable offenses that can lead to immediate termination (dishonesty, theft, illegal activities, etc.  Remember to impose the penalty after a fair hearing. Steps for proper disciplinary procedure are; 1). Make the definite charge. 2). Notify the employee in writing of the offense. 3). Have a provision in place to allow for the employee to answer the charge. Remember good disciplinary policies are the key to effective job performance. Prepare in advance and reinforce behaviors you want while eliminating behavior that is counterproductive to your organization.

 -M&M

To ask your questions: Call the Small Business Development Center(SBDC) at Cochise College (520)-515-5478 or email schmittm@cochise.edu or contact the Sierra Vista Economic Development Foundation(EDF) at 520-458-6948 or email  hollism@svedf.org

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