New Marketing Trends for 2019

Dear M & M: What are some new Marketing trends for 2019? – Jack Dear Jack: More than ever before Marketing will continue to become more personalized. To be successful you will have to provide value and personalize content every step of the way to grab your customer’s attention. Why are your products better than…

Business New Year’s Resolutions

Dear M & M: Any ideas on some good business New Year’s resolutions? – Janice Dear Janice: The first rule is to pick only one or two and actually accomplish them. Study after study shows companies that have more than three actions plans don’t complete any. With today’s active and ever growing online audience I…

Hiring Your First Employee

Dear M & M: I am hiring my first employee. What should I do so I make certain I am doing everything right? – Barbra Dear Barbra: First off congratulations. “Approximately 75 percent of all U.S. business locations are non-employer businesses,” says William Bostic Jr., associate director for economic programs at the U.S. Census Bureau. These…

Is Retail Dead Forever?

Dear M & M: Is retail dead forever? I see so many stores closing.  Who can compete with the large online sellers like Amazon? – Jan Dear Jan: It’s common knowledge that the competition from leading online brands like Amazon, Wayfair, Etsy, eBay, and many others have turned traditional retail on its head. Still with…

Leasing Space for your Business

Dear M & M: I am considering leasing space to run my business. Do you have any advice before I sign a lease? – Dan Dear Dan: Commercial leases are not governed by most consumer protection laws, therefore you will see many different formats and customized forms based on the landlords needs. Most commercial leases…